knock. Methodology
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How the search diagnostic is calculated.

Last updated 24 May 2026. A short page linked from every email of the sequence and from the privacy policy, so the reader who wants to verify the score has a place to do it.

What the diagnostic measures

The diagnostic returns a 0-100 search-health score across four sub-axes: channel mix, response density, named-recruiter density, and cadence. Each sub-axis is scored 0-10 from the answer to a single question; the four sub-scores are weighted, summed, and normalised.

Channel mix        weight 1.5
Response density     weight 1.3
Named-recruiter      weight 1.5
Cadence             weight 0.7
Max raw total: 50 weighted points. Normalised to 0-100.

A search older than 24 weeks receives a -10 penalty applied after normalisation (the search is unambiguously stalled at that point and the diagnosis must reflect it).

The verdict bands

Where the numbers come from

The thresholds are calibrated against the search-outcome data I have observed across the senior operators I have worked with directly — pilots, Founding clients, the conversations I have had with executives in transition over the last twelve months. They are not derived from a single published study; the senior-search benchmark literature is thin and most of the published numbers are entry-level skewed. As Knock. ships more searches, the calibration updates. If the numbers move materially, this page changes and the change is dated at the top.

Specific calibrations worth surfacing:

What the diagnostic does not claim

Run the diagnosis